About

STUPID NOT SMART™

Welcome to Stupid Not Smart.

All items are made by us in house, or sourced from independent designers from Tokyo & beyond.

This is loud stupidity with excellent design.

OUR COMPANY

Stupid Not Smart was founded somewhere between
Chicago,
New York City,
and Tokyo.

Three cities.
One collective brain cell.

Our designers operate on a strict schedule of:

• bad ideas
• worse ideas
• one surprisingly good idea at 3:17am

That last one becomes the shirt.

WHAT WE MAKE

We make clothes for people who understand the modern world is basically:

• memes
• anxiety
• group chats
• capitalism
• iced coffee
• doomscrolling
• pretending everything is fine

Our clothing is designed for:

• art kids
• finance bros who accidentally developed taste
• people who own at least one weird jacket
• people who know the internet ruined their brain but also gave them a personality

OUR MISSION

Our mission is simple:

Make stupid clothing that makes people stop walking.

When someone sees your outfit we want them to think:

“that’s dumb.”

followed immediately by

“wait… that’s actually kind of hard.”

If strangers are confused by your outfit,
we succeeded.

CULTURE

Most fashion brands try to look smart.

We prefer honesty.

Fashion is weird.

The internet is weird.

People are weird.

So we make clothes that match the situation.

OUR COMMUNITY

Our customers are:

• artists
• skaters
• programmers
• people who trade stocks at midnight
• people who own 17 tabs open
• people who have said “this is a bad idea” and did it anyway

Tag us wearing the gear:

@stupidnotsmart.c0m

We repost the best fits.

We also repost the worst fits.

Equality.

SHIPPING

Yes we ship worldwide.

Unfortunately.

Delivery usually takes 2–4 weeks, depending on how far you live from the internet.

Tracking included.
Regret not included.

FINAL DISCLAIMER

Wearing Stupid Not Smart may cause:

• strangers to ask where you got your shirt
• people to assume you’re cooler than you actually are
• mild confusion
• occasional compliments from someone intimidatingly stylish

STUPID NOT SMART™